This is where it all begins, Startup Marketing 101.
“Most startups don’t fail at building a product, they fail at acquiring customers.”
– Gabriel Weinberg, CEO & Founder DuckDuckGo
You’ve worked hard to build a great product, or just finished writing thousands of lines of code. But the job’s not done, and if your goal is for any clevel of success, it’s only just the beginning.
It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created.
Startup Marketing is different to traditional marketing. Why? At a high level:
- A startup is different from a small business because it’s trying an unproven product, service, or business model (a new Italian restaurant uses an established and proven business model, and therefore is not a startup)
- Startups are (more often than not) running bootstrapped – that is with no or very little outside investment. They don’t have the budget to go toe-to-toe with the big guys and win through advertising spend
- Startups are often run by solopreneurs or small teams of 2 or 3 and have limited time to spend on marketing
Because of this:
- You have to be lean: build, measure, and learn
- You have to be smarter: with your money and resources
- You have to be agile: with your speed and capitalization of opportunities
Based on that, I’ve put together a list of the essentials you need to know to acquire customers for your startup.
Note: This list is ongoing and regularly updated.
- Copywriting, Branding & Positioning
- Content Marketing
- Email Marketing
- Social Media
- Conversion Rate Optimization
- Analytics & Metrics
- First Customers
- People to Follow
- Additional Resources