CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: MultipleJoin more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It’s a can’t-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.
CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: MultipleA well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you’re able to deliver highly relevant, exceptionally personalized experiences that close the big sales.
CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: MultipleBuyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.
CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: MultipleEmail marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you’ll find everything you need to run a successful email campaign from start to finish. You’ll also learn how to analyze each campaign to improve your future results.
CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: MultipleMore leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You’ve come to the right place. Here you’ll learn how to plan, launch, and optimize a content marketing campaign that doesn’t just deliver results… it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn’t have found you. Let’s go.
CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It’s a can’t-miss event for any B2B marketer looking to level-up their career.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: StrategyToday’s B2B marketers need to do more than simply create awareness and pass leads to sales. It’s likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: StrategyAs you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what’s the answer? Sponsored by Kompyte.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: ManagementImplementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn’t want that? Sponsored by Valimail.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: ManagementBuilding a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it’s time to make your plans crystal clear, targeted, and productive.
CONTENT TYPE: Sponsored Webinar | TOPIC: Management | ELEMENT: ManagementAn estimated 80% of content created by marketing goes unused by sales. Not only does this represent a lot of wasted time and energy, but also many missed opportunities and poor ROI. How can you step up your sales and marketing alignment? Sponsored by Influence & Co.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: ManagementBe More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: AnalyzeMarketing is not about bombarding customers with messages and hoping they’ll purchase a product; it’s about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: ManagementBusiness travel—seeing the world and enjoying great food—is great. Except when it isn’t. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: CreateThere may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: ManagementHere’s why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine’s crashing and burning if that resource leaves.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: StrategyMicro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: CreateTo stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here’s how to create a lasting positive impression through packaging.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: ManagementMarketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: NoneMost people say they don’t have an opinion on whether Instagram should hide likes, according to recent research from The Manifest.